A Digital Marketing road-map makes it easy to plan, implement and measure digital marketing and is the need for every business planning a campaign or growth on Digital Media. It is very important to do your home-work before you dive in! There are various digital destinations you need to keep in mind before you begin, from the start point of websites to mobile commerce and so on.
Below is a quick road-map that you may find helpful. This may seem like a daunting task, but it isn’t; it will actually help your entire process seamless across web, social and mobile. So here we begin!
A digital marketing plan cannot be executed without the help of various marketing tools.
Content Marketing Strategy
Content is the king and always will be. It’s also very important to create relevant content that will be consumed and shared by your audience’s. Content strategy is the fuel that makes your website or social networks valid.
Social Channel Strategy
Social media is a channel of engagement and the social networks are for distribution of content.
With the help of this roadmap you can plan a successful marketing strategy which is effective. And it even helps you paint a picture of the scope, effort and time to be put in the digital marketing plan.
Source: Kaisersosa team has shared this info-graphic.