Many small businesses wonder why they aren't as busy as they used to be. "At one point my business had a line out the door - and now I am lucky if I get a couple customers in a day" said a local business owner to me in an appointment. I don't want to be the bearer of bad news, but change has come and the old buying behavior of your customers isn't coming back. To achieve success in the new digital world you must embrace technology and the tools it offers. Many business owners and decision makers make excuses for not having an online presence. Just because YOU don't use the internet doesn't mean that 90% of the world doesn't. The people that you want to sell to are on the internet. You need a website and possibly a digital marketing strategy to be found and to be remembered.
Most small businesses don't take into consideration their marketing strategy and few understand the way the internet has impacted local business. Here are the excuses businesses tell themselves about not needing a website:
All of these statements are true... because if you really don't want to buy a website - DON'T!
But don't be surprised when a business moves into your local town - without the same quality of product or service, without the knowledge that you and your staff have, without the nice atmosphere or amnesties, and overnight take half your business because they have a cheapo website. Here is why you need a website: