Many small businesses wonder why they aren't as busy as they used to be. "At one point my business had a line out the door - and now I am lucky if I get a couple customers in a day" said a local business owner to me in an appointment. I don't want to be the bearer of bad news, but change has come and the old buying behavior of your customers isn't coming back. To achieve success in the new digital world you must embrace technology and the tools it offers. Many business owners and decision makers make excuses for not having an online presence. Just because YOU don't use the internet doesn't mean that 90% of the world doesn't. The people that you want to sell to are on the internet. You need a website and possibly a digital marketing strategy to be found and to be remembered.
Most small businesses don't take into consideration their marketing strategy and few understand the way the internet has impacted local business. Here are the excuses businesses tell themselves about not needing a website:
All of these statements are true... because if you really don't want to buy a website - DON'T!
But don't be surprised when a business moves into your local town - without the same quality of product or service, without the knowledge that you and your staff have, without the nice atmosphere or amnesties, and overnight take half your business because they have a cheapo website. Here is why you need a website:
Showcase your business to customers around the country and around the corner! Street View technology will bring your business to life with a high quality 360 interactive tour. Your Virtual Tour will be visible on Google search results: Google + Local, Google + Page, Google Maps, Google Earth, And Featured On Search. It will give customers a better sense of the business layout, decor and ambiance. Easily embed on your own business website and link to share on social networks.
Irmo Marketing can help you get started with all these useful Google Services:
5 Reasons Why Grammar Still Matters
Weird Al just came out with a video called, "Word Crimes". Take a look - it is on point!
If you need help with your online content or content writing check out our content writing services.
A Digital Marketing road-map makes it easy to plan, implement and measure digital marketing and is the need for every business planning a campaign or growth on Digital Media. It is very important to do your home-work before you dive in! There are various digital destinations you need to keep in mind before you begin, from the start point of websites to mobile commerce and so on.
Below is a quick road-map that you may find helpful. This may seem like a daunting task, but it isn’t; it will actually help your entire process seamless across web, social and mobile. So here we begin!
Show off your skills by typing in hidden phrases into Google Search. Empress your friends and family with your superior knowledge of Google stuff.
21 Tricks For Google Search
21.) Use Google as a timer:
Get the full list of Google tricks after the break - click "Read More"
Its okay... we all make mistakes sometimes. At least you are here now. Irmo Marketing has helped many businesses after they had been working with other companies. If you are paying a ton of money to see results and aren't seeing them give us a call and we can probably explain the situation. Many marketing companies prefer you are in the dark of what you are actually getting for your money. We are very straight forward. You won't find better value in experienced digital marketing from anyone else. So if you already went with the "other" guy... just let us know, after all hindsight is 20/20.